Selling Professional Services Video Lesson by Cal Harrison (127 Minutes)
This 2 hour PowerPoint presentation with audio from Cal Harrison President of Beyond Referrals walks you through the process of defining, communicating and proving the expertise that your clients buy from you. It is the critical first step in the creation of every successful consulting practice in architecture, engineering, law, management, IT and all the professional services.
You'll get the same lesson that Harrison shares with audiences around the globe on how to create a market presence and professional "brand" based on expertise - the only thing that a client actually ever buys from a consultant.
This makes the perfect "how to" complement to Harrison's best-selling business book about expertise titled The Consultant with Pink Hair (available on Amazon).